Creative Direction | Branding | Digital Marketing
A friend with passion and a dream was building his barber empire and needed help bringing his brand to life. I was honored to be able to help bring this business to life with a hand-drawn logo, website, photography, printed signage, and digital marketing assets. Over time a second shop was opened and
LOGO DEVELOPMENT + BRANDING
Inspired by low rider car club plaques, the hand drawn lettering is strong and bold with sharp details. These themes are repeated throughout the branding as they relate directly to the barbershop's bold style and clean cuts. The club theme is present throughout the shop's two locations in the form of custom murals, opulent waiting area and even a members only speak easy.
PHOTOGRAPHY
Using sepia filter to create a vintage look and a shallow depth of field to focus the attention on specific details helps to impart an intimate yet timeless feeling. From the waiting area to the barber chair, great attention was paid to the POV of the photography ensuring that the customer's view of the experience is being captured.
Website
Digital Marketing Assets